Facebook has over 2.4 billion monthly active users making it the largest social network in the world. Instagram boasts over 1 billion monthly active users and growing. Building your brand on social media is no longer an option, it is a necessity.

Creating a strategy and policy on what to post, when to post, frequency, and purpose, is an important consideration and varies greatly by industry. Social platforms have become a resume for business and help establish trust and credibility while creating fascinating content for followers.

A vast number of social media channels can tell your brand story but understanding your target market and connecting to them via the proper social platform is ideal.